At Black Heart Equestrian, we understand that our riders demand excellence in every aspect of their equestrian journey—including the protection of their personal information. This Privacy Policy outlines how we collect, use, and safeguard your data when you visit our website topsequestriansale.com and make purchases from our global equestrian community.
1. Information We Collect
To provide you with our premium equestrian apparel and seamless shopping experience, we collect the following types of information:
Personal Information
- Contact Details: Name, email address, shipping address, and phone number
- Payment Information: Credit card details (processed securely through our payment partners), PayPal account information
- Order History: Products purchased, sizes, preferences for Base Layers, Outerwear, Show Shirts, and other equestrian apparel
- Account Information: Username, password (encrypted), and profile preferences
Technical Information
- Device Data: IP address, browser type, device type, and operating system
- Usage Data: Pages visited, products viewed, time spent on site, and referral sources
- Location Data: General geographic location to provide appropriate currency and shipping options
2. How We Use Your Information
Your data helps us deliver the exceptional service our equestrian community expects:
- Order Processing: To process purchases of our performance Base Layers, Hybrid collections, and other technical apparel
- Customer Service: To provide support for your equestrian needs and respond to inquiries
- Personalization: To recommend products matching your riding style and preferences
- Security: To protect against fraud and unauthorized transactions
- Communication: To send order confirmations, shipping updates, and (with consent) promotional offers
- Improvement: To enhance our website, products, and services for the global equestrian community
3. Data Sharing and Disclosure
We treat your data with the same care we put into crafting our premium equestrian wear:
- Payment Processors: We share necessary payment information with trusted partners like Visa, MasterCard, JCB, and PayPal to complete transactions
- Shipping Carriers: We provide address information to delivery services to get your gear to you
- Service Providers: We work with trusted companies that help us operate our website and business
- Legal Requirements: We may disclose information when required by law or to protect our rights
- Business Transfers: In the event of merger or sale, customer information may be transferred
We never sell your personal information to third parties for marketing purposes.
4. Data Storage and Security
We protect your data with the same dedication we apply to creating secure riding apparel:
- Secure Storage: Your data is stored on secure servers with appropriate safeguards
- Encryption: All sensitive data is encrypted during transmission using SSL technology
- Payment Security: We never store complete payment details on our servers
- Access Controls: Strict internal controls limit access to your personal information
- Global Operations: As we serve riders worldwide (excluding some Asian countries and remote areas), data may be processed internationally with appropriate protections
5. Your Rights and Choices
You have control over your personal information, including:
- Access: Request a copy of the personal data we hold about you
- Correction: Update or correct inaccurate information
- Deletion: Request deletion of your personal data, subject to legal requirements
- Opt-Out: Unsubscribe from marketing communications at any time
- Data Portability: Request your data in a structured, machine-readable format
- Restriction: Limit how we use your personal information in certain circumstances
To exercise these rights, please contact us at [email protected].
6. Cookies and Tracking Technologies
Like the precise stitching in our Leggings and Base Layers, we use careful tracking to enhance your experience:
- Essential Cookies: Required for site functionality, shopping cart, and checkout process
- Analytical Cookies: Help us understand how riders use our site and improve our offerings
- Marketing Cookies: Allow us to show relevant products and offers (with your consent)
- Preferences Cookies: Remember your settings and preferences for future visits
You can control cookie settings through your browser. Note that disabling essential cookies may affect site functionality.
7. International Data Transfers
As a global brand serving the international equestrian community, your data may be transferred to and processed in countries outside your residence. We ensure appropriate safeguards are in place for these transfers in compliance with applicable laws.
8. Children’s Privacy
Our Junior collection is designed for young riders, but our website is not intended for children under 16. We do not knowingly collect personal information from children without parental consent.
9. Changes to This Policy
We may update this policy to reflect changes in our practices or legal requirements. Significant changes will be communicated through our website or directly to you. The “Last Updated” date at the top indicates when revisions were made.
10. Contact Us
For questions about this Privacy Policy or your personal data, please contact us:
Email: [email protected]
Address: Black Heart Equestrian
590 Terra Cotta Street
Twin Valley, US 56584
Shop with confidence. Ride with passion.
Black Heart Equestrian
